Animated company video: how to tell your business story
A guide to creating an animated company video: script structure, visual styles, using team photos, ideal length and where to publish it.
An animated company video presents your business — who you are, what you do, why you exist — in a way an "About us" page never will. It appears on your website, in sales decks, on LinkedIn and in new-hire onboarding. And you do not need a production company: with team photos, a few drawings and Editor de Vídeo Online, you can produce a professional-looking video.
Why animation instead of filming
- Cost and time: no shoot days, locations or heavy editing.
- Easy to update: changed a number or a product? Redo one scene.
- Explains the abstract: processes, values and invisible services take shape.
- Visual identity: brand colors, backgrounds and style from start to finish.
A 6-block script structure
| Block | Content | Time |
|---|---|---|
| 1. Opening | A strong line about your purpose | 5–10 s |
| 2. Problem | The pain your company solves | 10–15 s |
| 3. Solution | What your company does | 15–20 s |
| 4. How | Differentiators and method | 20–30 s |
| 5. Proof | Numbers, clients, achievements | 10–15 s |
| 6. Invitation | Call to action and contact | 5–10 s |
Total: 60 to 100 seconds. To write each block, use the 7-step script method.
Choosing the visual style
Collage with team photos
Cut out real photos of employees and clients with the Paper effect, add a paper border and build Vox-style collages. It humanizes the brand and shows the people behind it.
Hand drawing for processes
Use drawings to explain how the company works: steps, flows, deliverables. A hand drawing conveys clarity and transparency.
A mix of both
The most complete format: a collage opening (emotion), a whiteboard explanation (clarity), and a closing collage with the team (trust). Join everything in the Studio.
Step-by-step production
- Script split into the 6 blocks.
- Photos of the team, workspace and products, in good light.
- Cutouts in the Paper effect; use the same border color for all to stay consistent (see how).
- Scenes: one collage or sketch per block.
- Animation in Editor de Vídeo Online: Classic Vox or Soft for a corporate tone.
- Background in your brand color with Custom color.
- Editing in the Studio with Dissolve or Fade to black between blocks (transitions guide).
- Audio: professional narration or the founder's own voice, plus subtle music.
Where to publish
- Your website's About page, at the top.
- Company LinkedIn (short 1:1 or 4:5 versions — see animated videos for LinkedIn).
- Sales decks and proposals.
- New-hire onboarding.
- YouTube with an optimized title and description.
Common mistakes
- Talking only about the company and never about the customer.
- Listing every service instead of focusing on the main one.
- Videos that are too long (over 2 minutes rarely get watched to the end).
- Empty corporate jargon: "innovative, integrated solutions".
Frequently asked questions
What is the ideal length for a company video?
Between 60 and 120 seconds. Create 15- to 30-second versions for social media.
Can I use stock photos?
You can, but real team photos build more trust. If you use stock images, check the license.
Does animation feel credible for serious businesses?
Yes, as long as the tone is consistent: Soft or Classic Vox style, sober colors and clear narration.
Conclusion
A well-made animated company video explains your business in a minute and works for you on every channel. Start with the 6-block script and use real photos to humanize it. Produce yours in Editor de Vídeo Online.
Make your animated video now
Editor de Vídeo Online runs in your browser (Chrome or Edge): upload an image, pick a style and record an MP4. Nothing to install.
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Editor de Vídeo Online Team
Written by the Editor de Vídeo Online team, the in-browser animation tool for hand-drawn whiteboard videos, Vox-style collages and paper cutout effects.
